A couple of things today worth seeing. The first is
this Fast Company article on change. I was picking through FC in the concierge lounge of the hotel tonight when I came across this attention-getting intro:
Your own life or death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? If you didn't, your time would end soon -- a lot sooner than it had to. Could you change when change really mattered? When it mattered most?
Yes, you say?
Try again.
Yes?
You're probably deluding yourself.
You wouldn't change.
Don't believe it? You want odds? Here are the odds, the scientifically studied odds: nine to one. That's nine to one against you. How do you like those odds?
Its a great summary of the current research on change, and it also reinforces advice we give all the time: its more compelling to communicate about change by introducing a new metaphor than by introducing a crisis (or burning platform). The article discusses this under the header Framing Change, and it has this nice passage:
Pioneering research in cognitive science and linguistics has pointed to the paramount importance of framing. George Lakoff, a professor of those two disciplines at the University of California at Berkeley, defines frames as the "mental structures that shape the way we see the world." Lakoff says that frames are part of the "cognitive unconscious," but the way we know what our frames are, or evoke new ones, springs from language. For example, we typically think of a company as being like an army -- everyone has a rank and a codified role in a hierarchical chain of command with orders coming down from high to low. Of course, that's only one way of organizing a group effort. If we had the frame of the company as a family or a commune, people would know very different ways of working together.
The big challenge in trying to change how people think is that their minds rely on frames, not facts. "Neuroscience tells us that each of the concepts we have -- the long-term concepts that structure how we think -- is instantiated in the synapses of the brain," Lakoff says. "Concepts are not things that can be changed just by someone telling us a fact. We may be presented with facts, but for us to make sense of them, they have to fit what is already in the synapses of the brain. Otherwise, facts go in and then they go right back out. They are not heard, or they are not accepted as facts, or they mystify us: Why would anyone have said that? Then we label the fact as irrational, crazy, or stupid." Lakoff says that's one reason why political conservatives and liberals each think that the other side is nuts. They don't understand each other because their brains are working within different frames.
The frame that dominates our thinking about how work should be organized -- the military chain-of-command model -- is extremely hard to break. When new employees start at W.L. Gore & Associates, the maker of Gore-Tex fabrics, they often refuse to believe that the company doesn't have a hierarchy with job titles and bosses. It just doesn't fit their frame. They can't accept it. It usually takes at least several months for new hires to begin to understand Gore's reframed notion of the workplace, which relies on self-directed employees making their own choices about joining one another in egalitarian small teams.
Getting people to exchange one frame for another is tough even when you're working one-on-one, but it's especially hard to do for large groups of people. Howard Gardner, a cognitive scientist, MacArthur Fellow "genius" award winner, and professor at Harvard's Graduate School of Education, has looked at what works most effectively for heads of state and corporate CEOs. "When one is addressing a diverse or heterogeneous audience," he says, "the story must be simple, easy to identify with, emotionally resonant, and evocative of positive experiences."
Indeed.
In another corner of the Web we find
MindManager, an absolutely wonderful mind-mapping tool by MindJet that Ive been using under trial. Its a winner, especially if youre a visual thinker, and if youve not yet been party to its tools, check it out.
MindManager isnt the only thing to see here, though. I also want to point to MindJets corporate blog,
The MindJet Blog, for two reasons. First, I think its a great example of a good corporate blog: first person, honest, well written, and intelligent. Second, amongst the blogs recent posts, I found
this entry on the pros and cons of using PowerPoint and 2x2 matrices. Its a great summary of the For/Against PowerPoint arguments. A particularly nice passage:
Persuasion by the means of entertainment: James Gilmore and Joseph Pine, authors of The Experience Economy: Work Is Theatre and Every Business a Stage, would certainly back this requirement in the business world, and so would Jeremy Rifkin whose catch phrase states: There is no business without show business. Seth Godin, the marketing guru, put it more provocatively: If youre not trying to persuade, why are you here?
Fine, but what if persuasion occurs at the expense of precision and sharpness in thinking? According to Schrage, organizations such as Sun Microsystems and the Joint Chiefs of Staff of the U.S. Armed Forces have banned PowerPoint from their meetings, assuming that the software is a poorly tailored cognitive straitjacket rather than a solid analytical tool.
I hadnt heard the straitjacket line before. Of course, frequent readers of this page know
our PowerPoint positions well. Were in the use it to do certain kinds of things camp, and would always take passionate-person-as-message over slideware-as-message any day of the week.